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Valparaiso, IN 46385

Why should your business use Google Ads?

5 Reasons Your Business Should Use Google Ads

Today, Google Ads has become a vital part of many successful online businesses. As an official Google Partner Agency, Valpo Web Design can help you create and optimize ads that show up on Google Search.


Here are the five main reasons why your business should use Google Ads:


1. Google Ads are Measurable and Flexible: One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure and control. You can set specific keywords - this allows you to display your ad for exact keyword searches. So, you could set it up to display ads for “Pizza in Valparaiso,” as opposed to general searches for “Valparaiso” or “pizza.”


2. Faster Than SEO: A huge drawback with traditional SEO and online marketing is that it can take months before you notice any results due to competition and the time it take to “prove itself” to Google. This is not the case with Google Ads. Once your Google Ads campaign goes live, ads will appear and you’ll get instant results.


3. More Engaging: Google is constantly improving Ads because it’s one of its primary sources of income. Google has added features such a location extensions (displaying your ad in the local map search area), call extensions (displaying your clickable phone number), and sitelink extensions (showing links to specific pages on your site).


4. Control Your Advertising Costs: You can set a maximum cost per day for your campaign. How does this help your business? It allows you to budget your campaign accordingly without worrying if you’re going to go over budget. The worst case scenario is that the amount of ads will begin to decrease as your budget gets lower. However, you can increase your budget accordingly. This scalability is a nice option if you want a lot of leads in a short amount of time.


5. Helps Beat Your Competitors: Because of the speed of Google Ads, when compared to SEO, you have a major advantage of your competitors. Because you’ll already be appearing in search engines, your site will be receiving more clicks from search results than all of the other companies in your industry.

Contact us to schedule a free, informative, no-obligation online marketing consultation and website review. 219-246-2132.



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