Do people see your business online? Is it ranking in the top results on search engines? In the age of steady technological advancement, it is vital to ensure your business has a strong online image. For companies with physical locations that target specific geographic areas, a local search engine optimization (SEO) strategy is a must.

What Is Local SEO?

Local SEO services prepare your website to be discovered easily by search engines. By using relevant keywords, search engines can recognize your website and bring it to the top of the results page. In fact, with effective local SEO-focused content, Google will recognize your business and add it to a local map pack, which displays at the top of the results page. This Google local map pack shows a few local businesses that emphasize the searched keyword within their content. As a recognized local company, more people will see your business, more traffic will be driven to your website, and more consumers will purchase your services.

Who Can Implement A Local SEO Strategy?

A local SEO strategy can be performed by anyone who writes content for your business. It just takes a little time and research to determine the best local SEO strategy for your market. Additionally, a local SEO agency (LINK local SEO page) can also provide rapid results, as the digital marketing specialists are trained and experienced in the use of keywords and other strategies to boost your rankings and drive local traffic to your website.

Tips For Boosting Your Local SEO Strategy

 

1. Keep your contact information consistent online: Always ensure your name, address, and phone number remain consistent across all online platforms. It’s also important this information is in a location on your website that Google can crawl (meaning it can recognize and index the information). Your name, number, and address need to be written within the content, not in an image. This allows Google to locate your business and pinpoint it on the local map pack.

 

2. Request customer reviews: Having good reviews can boost the ranking of your business. By inviting people to easily review your services, you are paving the way for better rankings. You can ask in-person or via email, but to significantly increase review quantity, you can provide review cards that customers can scan and easily access the reviewing platform. These can also be created by a local SEO agency, should you choose to hire one for your local SEO services. Always make sure to stay professional and have high-quality work to keep your review scores high!

 

3. Monitor your reputation online: There are many services online that allow you to monitor the reputation of your business. These programs access reviews from several different platforms to create an overall impression of your business. This can give you recommendations on areas for improvement and let you know what is well-received by customers. These are one of many programs that are great local SEO services.

 

4. Optimize your content: Using keywords specific to your niche and audience is a local SEO strategy that can help your website be recognized by search engines. You can use keywords related to your services and location. By creating keyword-focused content, search engines can find your company, discover your location, and rank you highly on results pages. A local SEO agency can be a great resource if you struggle to find the keywords that boost your content.(LINK content creation page?)

 

5. Create location-based content: To increase local traffic, you can create location pages on your website. These pages can be formatted for a variety of local towns to make your website easily found  by customers in the surrounding areas. Using location phrases on your website can help Google recognize your company and add you to the local map pack. Landing pages like these can be created easily by a local SEO agency.

 

6. Use Google My Business: Google My Business(LINK?) allows you to access and manage the way your company is presented on Google. You can edit your company name, address, phone number, hours, and other information to keep the search engine up-to-date. You can also respond to reviews, add pictures, discover what people are searching for, and more. This gives you access to many features for your business on Google and is another of many excellent local SEO services.

 

7. Hire a Local SEO Agency: Owning a business can be difficult, as you are constantly multitasking and managing many components. By hiring a local SEO agency, you can breathe easy knowing that your content will be expertly managed to bring in the highest traffic volume. These companies are usually focused on digital marketing and specialize in local SEO strategy, like locating and properly using keywords within your content. A local SEO agency can provide rapid results that will have your company featured on the local map pack.

Let Your Business Be Seen!

Local SEO services are incredibly important for businesses of all sizes, but especially for small businesses that are in need of local customers. By following our local SEO strategy tips, your business is sure to gain traction online and move toward the top of the search results. If you find that your business is struggling to make it on the local map pack, Valpo Web Design & Marketing is an expert local SEO agency(LINK local SEO page) that has many tools and strategies to boost your ranking! Contact us to determine how our local SEO agency can help grow your local business!